Artificial intelligence is rewriting how we create, but the reality isn’t black and white.

My business is at the frontlines of AI. We use it to plan, ideate, and create content. It's a great assistant. But it might be killing originality. Studies show that while AI can increase the speed of creating ideas but it does reduce the diversity because many people generate similar outputs using the same prompts. Over-reliance also risks weakening our creative “muscle,” replacing deep thinking with shortcut answers.

Here’s the real answer: AI doesn’t kill creativity, passivity does.

AI is a tool, not a replacement. If we let it think for us, creativity shrinks. If we use it to think with us, creativity expands.

I have been successful using it as an assistant, exploring, not copying. Almost. like an employee who works 24/7. In my office, we let it be the spark, not the storyteller.

Creativity isn’t dying. It’s evolving, and those who learn to create with AI, not instead of it, will lead the future.