If you want to buy a :30 spot on the Super Bowl you better open up your wallet because it now costs over $5million. That doesn't even include making the commerical which could cost anywhere from $1m - $5m. Last year the Super Bowl raked in over $419 million in air time   Why so much you ask? Because the audience is over 100 million which is just about double the next biggest event on TV (which BTW is the Super Bowl postgame :) AND if the spot is a hit, it will get millions of views online.  

Last Friday we went to a local theater production.  Although all the contributors were professionals and the ticket cost not insubstantial, the experience fell far short.   Thank goodness it was a two act play and we could look forward to bolting at the intermission.  I say "we" because it was not just me who was disappointed.

I usually don't participate in "chain" letters but this text message that I received the other day from a physician is, in my view, worthy of sharing. It may save a life.

He took a few cups of love by Muhammad Ali

  There is something about old friends that well, just doesn’t get old. I had dinner tonight with a friend I haven’t seen in a long time. Nothing wrong, just busy times of life for both of us.  

  I love giving a good gift. Yesterday we attended my friend’s seventith  surprise party. For a month I have been racking my brain trying to figure out what to get him. As of last week, all I could think of was a  gift card.    

Language matters.  Words matter.   It frames how we view things, events, people, ideas and more. We see pundits, politicians, PR pros, advertisers, marketers and other all use it.  

Apparently in France people take their Nutella very seriously.     Parisian's emotional connections to Nutella were on display when a French supermarket chain drastically cut the price of a 2 lb jar of Nutella on Thursday. This resulted in never before seen outbursts of violence between customers fighting to get their hands on the product.