Whatever Happened to the Party on the Sign?
When I was growing up, political candidates seemed proud to tell you which party they represented. Their campaign signs displayed their name, the office they wanted, and their party.
These days, I look around and see lots of names. Plenty of red, white, and blue (and some yellow). But most signs don't mention a political party.
Apparently, there’s room for “Leadership,” “Experience,” and “A Better Tomorrow.” Just no room for “Democrat” or “Republican.”
I wonder whether some candidates see their party affiliation as something that might cost them votes. Is leaving it off a way to appeal to more people, or avoid an uncomfortable conversation?
As a marketing guy, I understand the value of making a name memorable. As a voter, I’d like to know a little more about the person behind it.
If you’re asking me to support you, telling me which party you’re running with seems like a reasonable place to start.
Comments
Confusion reigns
Confusion reigns
In this day and age, no one…
In this day and age, no one wants to advertise their affiliation which is an issue for me.
Party branding still matters…
Party branding still matters even in high recognition settings. I still recall a candidate (or more) upset when presented with a poster design that left out party.
I am not a fan of posters or…
I am not a fan of posters or lawn signs. I consider it similar to a dog marking territory.
I also take responsibility for the NYC laws banning posters on public space including various poles:
We habitually watch the 11…
We habitually watch the 11:00 local news. And it's so strange to me how many of the really horrible ads are shown that late at night. I know it's a function of money and being able to support prime time ads. But I also believe that the people promulgating those ads don't have the faith in what they are saying to show them to a larger audience during prime time.
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