My last blog was “The shortest blog in the world...more soon.” So here’s more because I try very hard to keep my word.

Isn't it funny how much time we spend making things longer than they need to be?

An email becomes a novel. A quick meeting somehow takes an hour. A presentation has 30 slides because 10 wouldn’t look like enough work. And somewhere in all of that, there might even be a point.

I work in marketing, so I know how easy it is to keep adding words. I fight to keep things short and to the point.

Part of my mantra is to say what matters, make it clear, and make it short.

Which is what I’ll do now.

You’re welcome.