It's become a household name for ride hailing services even though there are several now.  I find that using them is convenient and fascinating. Some have snacks and drinks for their "guests" while others entertain with music and sparkling conversation.  

One, from Alaska, has made a name for himself by offering a "ride menu."

Brilliant :)

I think he should add the "Sports Car Ride." Where you strap in and he drives as fast as he possibly can regardless of the speed limit ...helmets optional :-)