Time is a funny thing. It’s always moving forward, unstoppable and unrelenting. Everything—people, plants, animals, even the things we create—has a time limit. Eventually, everything perishes, changes, or fades away. It’s a humbling thought but also fascinating.

I've been thinking about time a lot lately, especially when I reflect on my company’s journey. We’ve been building websites since 1997, and when I mention this to people, I sometimes get responses like, “Wow, that’s longer than I’ve been alive!” 

To put it into perspective, 1997 was the year Titanic hit theaters, flip phones were cutting-edge, and the internet was dial-up. The digital world was just beginning to take shape. It’s wild to think that the websites we built back then are almost ancient artifacts in internet years. 

Time is a reminder of how far we’ve come and how much we’ve learned. It’s humbling to think about how short our window on this earth really is, but it can also be an amazing motivator.