In an age where we, the American consumer, expect great service from every company we deal with there is one shining example of a company where their customer service standards are horrible. It's behaviours show that it could care less about being liked or respected. And people use them all the time.

Spirit Airlines - the no-frills carrier. They handle about 1% of the air travel in the US. Their whole brand is about being the lowest priced air fare so everything is a la carte. If you ask a ticketing agent to print out a boarding pass at the airport it will cost you $10. You'll pay $35 to carry a bag on board and...if you forget to tag it...that's $15 extra thank you very much.

What if all the things we did were that way. Imagine lunch at the Friars. It might be free BUT If you don't select your food before you go in you'll pay an extra $5. If you ask for a drink...$10. Want to give your elevator speech $10. Have an idea? That'll be $5 more. Fruit cup add $5 and coffee...well that's a steal at only $3. Napkin? $5. Try asking Fred a question...$10...if you want an answer add $5

What other services could we charge for?