I remember how we used to remark that some brand names became so iconic, they replaced the actual product name—like calling petroleum jelly "Vaseline" or tissues "Kleenex” or bandages became “Band-Aids.” These brands blurred the line between the product and its identity.

The rise in technology have now resulted in app names becoming verbs—suddenly we're "googling," "Ubering," and "Venmoing." These companies didn’t just create services; they slipped into our vocabulary. It makes everyday actions feel like brand endorsements.

Should we Zoom later to discuss this trend?