A new coffee shop opened in my town around the corner from my house. Frankly it surprised me given that Starbucks is right down the road.

The store sells specialty coffee from around the word as well as artisan chocolate. The owner, Terry, is really into it. When asked, he'll explain where the different coffee comes from and what it will taste like. I enjoy the coffee and especially the friendly repertoire.

For reasons I can't explain, I decided to help him by providing some marketing direction to attract customers. Although I do this for a living, it feels good to give him advice and counsel in short 5-10 minute conversations between sips of coffee. And it's even more fun to see it work!