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Mitch Tobol
I'm creating the next big idea...
10.05.2013 (3857 days ago)

Are you ready?

Are you ready?
3857 days ago 13 comments Categories: Tech News Tags:
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In a couple of months, barring what happens with our government, Twitter will go public. For you investors out there it's the biggest IPO since Facebook. For us in social media, we get to look at Twitter "under the hood." To see how they really make money and other fun facts.

 

Twitter is really a news phenomenom that has created a world in which 140 characters can communicate anything. The hashtag "#" (denotes specific conversation topics) has become a symbol which has worked its way into our popular culture. What's interesting is that although they have sponsored tweets which has created millions of dollars of revenue, they are still losing money. And from all the news I've read, they'll be valued at over a Billion dollars.

 

What's more interesting to me is that 75 percent of Tweeters use it through their mobile devices which is a lot more than Facebook. And with 218 million active users per month, it is a major online media outlet.

 

However, in my experience, for a business to be effective with Twitter you need to be focussed on what you want to use it for. PR, Brand awareness, Driving website traffic, etc.

 

Twitter is not for everyone but it certainly is going to make some people a lot of money. Do you tweet?

 
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