Submitted by Rona_Gura on

The Era of Influencers

The Era of Influencers
Categories
Lifestyle

We are living in an era of influencers. Apparently, Kim Kardashian gets paid an extraordinary amount of money for having her picture taken with a product. I have noticed that other celebrities will do the same on Instagram. They will post either a picture or a video using a certain product and, clearly, endorse the same. I guess it’s the social media version of a commercial.

 

So, I was intrigued when a friend told me that she was going to try to become an influencer. She has been a stay at home mom, who's youngest child will be leavng for college in September. She also became a successful blogger and, recently,  has been advised that becoming an influencer is the next step for her.

 

As a loyal friend, I immediately like her Instagram Influencer posts and comment accordingly. On a personal level, however, I like seeing someone out there on social media endorsing items that are relevant to me; such as outfits that I would like to wear as opposed to what Kim Kardashian would wear. I truly hope my friend becomes successful.

 

Are you influenced by influencers?