[Fredslist] This Year Sucked, Now Get Over It
Adrian Miller
amiller at adrianmiller.com
Tue Dec 22 17:56:02 EST 2009
This Year Sucked, Now Get Over It
by Adrian Miller
You’d be hard-pressed to find anyone in sales who has had a banner
year in 2009. For almost everyone, it just downright sucked.
The good news is that we’re counting down the last days before a new
decade, and it’s time to think ahead and regain the positivity that
keeps us salespeople pumped up and energetic. What do you need to do
now to ready yourself for 2010? Here are the top five items for your
“to do” list to give you a jumpstart so that the new year and new
decade don’t suck.
Have a Strategy Ready to Go on January 1st
Every successful salesperson needs a marketing and business
development strategy. It doesn’t have to be a complicated document
filled with charts and graphs. But, you do need a well-thought out
plan of action that you’re going to implement. Work on it now, and get
ready to use it the minute the clock strikes midnight on New Year’s Day.
Reconnect with Dormant Accounts
You may have been shot down repeatedly in 2009 by existing clients who
just had no business to give you. Don’t let them discourage you.
Reconnect and find out where they are now with their businesses. Some
may still not need what you’re offering, but some might. And, by
staying on their radar, you’ll be on their mind when they are ready to
purchase again.
Network More Strategically
With business screeching to a halt over the course of this extended
recession, many of us ramped up our networking efforts to varying
degrees of success to seek out new contacts and business
opportunities. Yes, there are more networking options than ever, but
that doesn’t mean that we have to take advantage of all of them. Use
your time wisely and only focus on those that offer real value. Stay
focused on only the networking events and groups that attract the
individuals who you’re trying to connect with.
Think Out of The Box
Now, more than ever, creative, innovative thinking has become the
ticket to success. Those who are willing to experiment with different
approaches and take the initiative to succeed will be rewarded with
new business. Those who are simply resting on their laurels may find
2010 to be just as challenging as this past year. Find ways to add
value to everything you do for your clients. Undoubtedly, salespeople
who go the extra mile right now and impress those that they’re selling
to will find that business is there for the taking.
Embrace Social Media
No more negative comments about social media. While you’re making fun
of your competitor who is tweeting, blogging, or connecting with
industry contacts on LinkedIn, they’re taking business away from you.
Social networking sites, for the most part, are extremely user-
friendly. So, there isn’t any excuse for you not to get on board. Why
not get your name and your expertise out there in the new year? You’ll
soon be on the bandwagon and making new sales and contacts in ways
that you never thought possible.
Adrian Miller
Adrian Miller Sales Training
516-767-9288 (office)
516-445-1135 (cell)
www.adrianmiller.com
www.adriansnetwork.com
http://adrianmiller.wordpress.com/
http://adriansnetwork.wordpress.com/
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