[Fredslist] Seeking VP and Chief Marketing Officer

[Gil Effron]

A business acquaintance in Clearwater, Florida is looking for a VP and Chief
Marketing Officer. See job description below. Online application at
www.americanliquoralliance.com. Follow link through "Joining our team."  
 
American Liquor Alliance
2727 Ulmerton Road, #270
Clearwater, Florida 33762
727-571-1010 + Fax 727-571-1554
Gil Effron

Strategies For Growth
305 Madison Avenue, Suite 449
New York, New York 10165
212-505-4339 or 800-226-2428
www.StrategiesForGrowth.net
 
347-920-3272 finds me anywhere, anytime!
 
Don't Just Watch The Gap... Eliminate It! 
 
 
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Exhibit A

Position Description and Experience Requirements

 

Job Title: Vice President, Chief Marketing Officer                   Job
Code:

 


Date:    January 1, 2008
Reports To:  Chief Operating Officer

 

General Description

This position is primarily responsible for marketing, advertising, brand
awareness, and public relations as well as identifying key marketing
partnerships, outlets and competitive strategies.  The Chief Marketing
Officer will plan, direct and direct the design, production and
implementation of all advertising, marketing and public relations
activities; develop and implement strategic alliances and partnerships,
represent and speak on behalf of the organization in interviews, public
forums and press conferences; and direct the response to all inquiries from
outside the organization and serve as the liaison between the organization
and all media.  

 

Tasks and Responsibilities

Occupation Specific Tasks: 

·         Develop and maintain the Company’s marketing strategy and updates
one, three, and five-year plans, for submission to and approval of Board of
Managers consistent with long-range profitability goals

o        Strategic marketing plan

o        Marketing forecast

o        Brand management strategy

o        Organizational marketing structure

o        Marketing training

·         Develop and manage the Company’s Brands.

o        Develop overall corporate brand strategy.

o        Pitch high impact marketing programs.

o        Provide strategic brand direction internally and externally to
manage the Company’s corporate brands in an integrated manner.

o        Manage primary markets to better understand consumer behavior and
segments, key drivers, and potential positioning options. 

o        Develop, plan, and execute major corporate branding and marketing
campaigns.

o        Oversee all facets of corporate branding related print, broadcast
and outdoor advertising, collateral, direct mail, website, internet, and
promotional and event campaigns.

o        Work with Chief Executive, senior officers and Directors in
identifying and packaging the Company’s marketable assets. 

o        Design and produce of all corporate marketing, public relations and
advertising materials. 

o        Oversee the development of all of the Company’s web sites, search
engine optimization, content development and related activities.

o        Oversee the ongoing development of the Company’s Loyalty Rewards
program.

o        Oversee the development and implementation of the Company’s
Employer Brand.

o        Work with the Chief Executive to coordinate all investor
communications and reporting.

o        Develop and implement marketing campaigns and programs.

o        Conduct market research Coordinate market research 

o        Oversee the Company’s public relations initiatives including press
releases, customer newsletters, advertising, marketing materials and
publications and online marketing.

o        Oversee the development and plan the Company’s marketing
infrastructure.

o        Direct P & L responsibility for directing the preparation and
implementation of all marketing budgets, marketing departments and cost
centers. 

o        Analyze marketing operations to evaluate performance of a company
and its staff in meeting objectives, and to determine areas of potential
cost reduction, program improvement, or policy change. 

o        Establish departmental responsibilities, and coordinate functions
among departments and sites. 

o        Implement corrective action plans to solve organizational or
departmental problems. 

o        Appoint department heads or managers, and assign or delegate
responsibilities to them within the Marketing Department. 

o        Hire and train staff directly reporting to you.

o        Direct and coordinate activities of businesses or departments
concerned with production, pricing, sales, and/or distribution of products. 

o        Select and manage production vendors.

o        Create an institutional and system-wide marketing reporting
function that can track, measure, and analyze performance.

§         Take the lead role in developing marketing partnerships for the
organization, subsidiaries and its departments. 

§         Establish metrics for key marketing deliverables. Make metrics as
measurable and customer-specific as possible, even in awareness activities.
For example, don't just track the number of press mentions--track mentions
in the publications high-value customers read most. 

§         Measure and track customer value. Customers are key company
assets, so quantify lifetime value and the likely yield of key initiatives
to gain company mindshare and expose revenue at risk. 

§         Focus on metrics that tie marketing deliverables to customer
acquisition, retention, and other tangible increases in company value. Move
away from tracking internal goals, such as number of clicks and cost per
click, to externally focused metrics, such as the number of sales, new
high-value customers, and customer retention / repeat sales. 

§         Use customer surveys, focus groups, and acquisition and retention
patterns as critical measurement tools for overall customer health. 

§         Prepare regular reports using the Company’s database analytics,
consumer trends, product trends and industry information.

o        Ensure all marketing communications are coordinated

o        Organize and approve promotional campaigns and events promotions

·         Keep abreast with and maintain organization’s compliance with all
public statutes, laws, and policies related to intellectual property,
copyright, and trademarks. 

·         In conjunction with Chief Executive and Legal Counsel, direct all
advocacy and legislative activities on behalf of the Company. 

·         Direct responses to requests for specific information from
investors, media, the public at large, external agencies. 

·         Respond to requests for specific information from external
agencies. 

·         Keep abreast of all public policies, consumer issues and statutes
relating to our industry and the Company’s business. 

*	Attend and participate in peer meetings, industry councils and
council committees.  Deliver speeches, write articles, and present
information at meetings or conventions in order to promote services,
exchange ideas, and accomplish objectives. 

·         Other related duties as assigned. 

Generalized Work Activities: 

*	Making Decisions and Solving Problems - Analyzing information and
evaluating results to choose the best solution and solve problems. 

*	Communicating with Supervisors, Peers, or Subordinates - Providing
information to supervisors, co-workers, and subordinates by telephone, in
written form, e-mail, or in person. 

*	Getting Information - Observing, receiving, and otherwise obtaining
information from all relevant sources. 

*	Establishing and Maintaining Interpersonal Relationships -
Developing constructive and cooperative working relationships with others,
and maintaining them over time. 

*	Developing Objectives and Strategies - Establishing long-range
objectives and specifying the strategies and actions to achieve them. 

Detailed Work Activities: 

*	analyze financial data 

*	analyze operational marketing management reports or records 

*	analyze organizational marketing operating practices or procedures 

*	analyze social or economic data 

*	assign work to marketing staff or employees 

*	communicate technical marketing information 

*	conduct or attend staff meetings 

*	confer with other departmental heads to coordinate activities 

*	consult with managerial or supervisory personnel 

*	develop marketing budgets 

*	develop marketing management control systems 

*	develop marketing policies, procedures, methods, or standards 

*	develop marketing records management system 

*	prepare correspondence 

*	direct and coordinate activities of marketing workers or staff 

*	establish and maintain relationships with community organizations 

*	evaluate marketing management programs 

*	maintain safe work environment 

*	make presentations 

*	manage contracts 

*	manage contracts 

*	manage industrial projects 

*	negotiate business contracts 

*	plan or organize work 

*	prepare marketing reports for management 

*	promote objectives of Company to associations, agencies, or
community groups 

*	recommend solutions of administrative problems 

*	resolve worker or management conflicts 

*	supervise advertising or public relations staff 

*	use conflict resolution techniques 

*	use interviewing procedures 

*	use negotiation techniques 

*	use oral or written communication techniques 

*	use public speaking techniques 

*	verify analytical information 

*	write business correspondence 

*	write sales or informational speeches 

Skills: 

*	Judgment and Decision Making - Considering the relative costs and
benefits of potential actions to choose the most appropriate one. 

*	Management of Financial Resources - Determining how money will be
spent to get the work done, and accounting for these expenditures. 

*	Coordination - Adjusting actions in relation to others' actions. 

*	Critical Thinking - Using logic and reasoning to identify the
strengths and weaknesses of alternative solutions, conclusions or approaches
to problems. 

*	Negotiation - Bringing others together and trying to reconcile
differences. 

Knowledge: 

*	Administration and Management - Knowledge of business and management
principles involved in strategic planning, resource allocation, human
resources modeling, leadership technique, production methods, and
coordination of people and resources. 

*	Economics and Accounting - Knowledge of economic and accounting
principles and practices, the financial markets, banking and the analysis
and reporting of financial data. 

*	Law and Government - Knowledge of laws, legal codes, court
procedures, precedents, government regulations, executive orders, agency
rules, and the democratic political process. 

*	English Language - Knowledge of the structure and content of the
English language including the meaning and spelling of words, rules of
composition, and grammar. 

*	Customer and Personal Service - Knowledge of principles and
processes for providing customer and personal services. This includes
customer needs assessment, meeting quality standards for services, and
evaluation of customer satisfaction. 

Abilities: 

*	Oral Comprehension - The ability to listen to and understand
information and ideas presented through spoken words and sentences. 

*	Oral Expression - The ability to communicate information and ideas
in speaking so others will understand. 

*	Written Comprehension - The ability to read and understand
information and ideas presented in writing. 

*	Written Expression - The ability to communicate information and
ideas in writing so others will understand. 

*	Speech Clarity - The ability to speak clearly so others can
understand you. 

Education / Experience Level

The successful candidate will be a creative, energetic marketing and
branding expert with high business acumen. Products and services will be
sold through retail channels as well as strategic vendor partnerships. 10
years consumer brand management experience with proven track record of
results; at least 5 of these years will have been in brand management
leadership roles and will have included responsibility for strategic
planning, delivery of marketing services, management of traditional and
non-traditional advertising media and experience launching new &
ground-breaking offerings. 

Must have an in-depth understanding of brand architecture and brand
management disciplines. In-depth understanding of consumer behavior,
consumer level advertising and creative services process (TV, print,
production, media), market research, and forecasting. Online branding
experience preferred, as well as a working knowledge of direct marketing. 

Track record of thriving in fast paced & cross-functional business
environments, and of over-delivering against stretch targets. Experience
with sales and marketing budgets, P&L, and forecasting required. Excellent
analytical skills, with great attention to detail. Able to work effectively
across functions, with minimal direction (self-starter). 

Outstanding verbal and written skills, with the ability to present data and
conclusions in an organized, concise manner at all levels throughout
company.

Must be comfortable within a high-paced, competitive environment. Strong
business person who thinks about issues from a business perspective; brings
strong business & financial acumen to the role and uses this to complement
his/her functional depth

·   Bachelor’s Degree in Marketing, Public Relations or Communications. 

• Three years experience in Public Relations. 

• Three years experience working with non-profit organizations. 

• Knowledge of or significant experience in marketing. 

• Team player with ability to multi-task. 

• High level of computer literacy with spreadsheets, word processing,
publishing and database software. 

• Experience designing and implementing short and long term strategic
marketing and/or public relations plans 

• Portfolio evidencing successful marketing and public relations campaigns. 

• Ability to gather data, compile information, and prepare reports. 

• Working knowledge of Latino history, community and education issues, 

• Demonstrated skills in assessing agency communication at large and small
institutions or corporations. 

• Record of carrying out successful public relations and marketing
campaigns. 

• Excellent interpersonal, writing, speaking, coordinating and
organizational skills. 

• Familiarity with mainstream and Latino media 

NOTE: This is not necessarily an exhaustive list of responsibilities,
skills, duties, requirements, efforts, or working conditions associated with
the job. While this list is intended to be an accurate reflection of the
current job, ALA, or any of its subsidiaries reserve the right to revise the
functions and duties of the job or to require that additional or different
tasks be performed.

I have currently read and understand the contents of this job description.
I understand the responsibilities, requirements and duties expected of me.
I also understand that this job description does not constitute a contract
of employment nor alter my status as an at-will employee.  I have the right
to terminate my employment at any time and for any reason, and American
Liquor Alliance, LLC has the same right.

 

 

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