Marketing today is about being authentic, transparent, human, and putting the customer first. Do you the in-house resources to strategize and implement all aspects of your marketing? Marketing is critical; however, having full in-house teams is never profitable for small to mid-sized companies.
Outsourcing marketing is not a new concept. It has been around for years, but mostly for implementation needs like design, copywriting and website development. When sales are down, the first cuts are in marketing, but without marketing, you cannot drive sales. Today, marketing is about presence and speaking to the customer. Social media is not a post several times a week; it is multiple postings daily, with relevant content. Email marketing is about proper segmentation and hearing what your customers are saying. Content is king, but it must be relevant and contain offers for your customers.
What if you could have an experienced marketing team that integrates seamlessly into your infrastructure? A dedicated collaboration bringing new energy and ideas as well as innovative approaches to reach your customers and business partners.