I’m Katayoon Faraji, but I usually go by Katy. I’m currently the Marketing Manager at On Point for College. My background combines marketing, entrepreneurship, engineering, sports, and fashion. I recently earned my MBA from Syracuse University. I’m interested in consulting, strategy, AI, and consumer-focused industries, with a long-term goal of building my own entrepreneurial path.
On Point for College is a nonprofit organization that supports students with college access, college success, and career readiness. In my role as Marketing Manager, I am helping build the marketing function from the ground up, including marketing strategy, media and social media, communications, brand storytelling, campaigns, workflows, and event promotion. Beyond marketing, I also analyze data and create automated dashboards and AI-supported workflow tools to improve reporting, organization, and team efficiency.
Marketing strategy, consulting, entrepreneurship, AI/tech, creative content, building AI agents, branding, fashion, sports, startups, data analytics, business development, and using AI to improve workflows and create innovative ideas.
I am affiliated with On Point for College and Syracuse University’s Whitman School of Management. I am also the co-founder of GreenReceipts, my own sustainability startup project, and have worked with the NYS Science & Technology Law Center and Mahta Fashion House.
I am open to exploring opportunities where I can apply my MBA background, analytical thinking, and entrepreneurial mindset across different business areas. At this stage, I am especially interested in consulting, strategy, AI/tech, marketing strategy, and business development. I believe consulting could be a strong fit because it would allow me to work across industries, solve different business problems, and continue building the skills that support my long-term entrepreneurship goals.