Award winning Creative Director, Writer, StoryTeller, Brand builder. Extensive experience in advertising, having been VP at major advertising agencies Young & Rubicam and Backer Spielvogel Bates, created campaigns for products as diverse as cosmetics to cars, banks to beverages, fashion, fitness, food, travel, real estate and perfume - conceptualized and written commercials, campaigns, infomercials and DR spots for The Firm, Kodak, General Foods, Helene Curtis, Johnson & Johnson, M&M Mars (US and International), Campbell's Soups, Hyundai Cars, Gulf Oil, Air Jamaica, Time Life, P&G, Norelco, and the very successful Buns of Steel exercise video series. Advertising awards include Clio, ANDY, One Show, CEBA, ASTRID and ERA.
Inventions include the successful exerciser, Zone Pilates.