[Fredslist] seek sensory marketing company.

[Catherine Avery]

Sensory marketing is used primarily in retail or other customer driven experiences.

It means appealing to more than one sense, so not only sight but also any of the other senses in combination.

So if you are designing an office you would not only want it to be visually branded ie color, furnishings, art on walls, but you would consider how the office smells, the feel of the furnishings, the sounds - acoustics are super important etc., how your coffee tastes.

Another example would be perfume samples. You would want to ensure a luxurious effect - a lovely smell, a great card stock and a beautiful logo and look to it.

Sensory marketing is about creating a customer experience.

Hope that helps, Kelly!

Kind regards,
Catherine Avery
Resovate Office Design
203.273.0898


Sent from my iPad

On Nov 26, 2013, at 10:15 AM, Kelly Welles <kelly at wellesfinancialservices.com> wrote:

> What is  sensory marketing? Some of us need to be educated. In the meantime, please
> contact the AMA (American Marketing Assn.). Good luck!
>  
> Kelly Welles
> Co-chair, NY Health and Aging
>  
>  
> Kelly Welles, President           
> wellesfinancialservices.com
> Trusted Advisor to Attorneys and Accountants 
> Specializing in Insurance and Benefits
> 733 Third Avenue @46th St. Suite 200 
> New York, NY 10017
> Cell   917-626-8590
> Fax   212-541-5900
> ________________________
> WELLES FINANCIAL SERVICES
> Business & Personal Financial Strategies
> 
> Kelly Welles is a Registered Representative and Investment Adviser Representative of Equity Services, Inc.,. Securities and investment advisory services are offered solely by Equity Services, Inc., 733 Third Ave., Suite 200, New York, NY 10017. Tel: 212 986-0400. Member FINRA/SIPC, Broker/Dealer and Registered Investment Advisor Affiliate of National Life Insurance Company (NLIC), Montpelier, Vermont. Welles Financial Services is independent of Equity Services, Inc.
> 
> From: Ruth Domber <ruth at 1010optics.com>
> To: fredslist at gothamnetworking.com 
> Sent: Monday, November 25, 2013 5:04 PM
> Subject: [Fredslist] seek sensory marketing company.
> 
> Can anyone reccomed a sensory marketing company.
> -- 
> Ruth Domber
> 10/10 Optics
> 50 Madison Ave, NYC
> at 26th Street
> Phone: 212.366.1010
> Fax: 212.366.1466
> Ruth at 1010Optics.com
> http://www.1010optics.com/
> 
> Like 10/10 on Facebook - Follow 10/10 on Twitter!
> <http://www.facebook.com/pages/1010-Optics/311032493633><http://twitter.com/#!/1010Optics>
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