[Fredslist] Aiming for Sustainable Business Development?

[Phyllis Weiss Haserot]

Hi along the network.

I will be presenting and moderating a webinar on Thursday, April 14th  
on "Sustainable Business Development: A Multi-Generational Approach to  
Client Attraction and Retention" sponsored by the Ark Group.  The  
description details are below.

I hope you will join me and my diverse panel for a lively and  
insightful program.

All best,
Phyllis
>
> Phyllis Weiss Haserot
> Practice Development Counsel
> Consulting/Coach to the Next Generation
> Author of "The Rainmaking Machine: Marketing Planning, Strategy and  
> Management for Law Firms" and "The Marketer's Handbook of Tips &  
> Checklists"
>
> * Next Generation, Next Destination*
> * Cross-Generational Conversation*
>
> Voice:: 212-593-1549
> pwhaserot at pdcounsel.com
> please visit: www.pdcounsel.com
> and blog http://www.nextgeneration-nextdestination.com
> Linkedin: http://www.linkedin.com/in/pwhaserot
> http://www.linkedin.com/companies/practice-development-counsel




> Sustainable Business Development: A Multi-Generational Approach to  
> Client Attraction & Retention
>
> Thursday, April 14 / 12:30PM-2:00PM(EDT)        WEBINAR
>
>
> Demographics are shifting in the marketplace simultaneously with  
> shifts in the worldviews, skills and expectations of legal talent.  
> No client is secure without multiple ties to your firm. Within  
> firms, succession planning for key client relationships is often  
> absent until forced by circumstances, which don't allow for smooth  
> transitioning. To meet these challenges, you can take advanatge of  
> two opportunities: 1) Pursue new business with multi-generational  
> teams to penetrate client organizations on several levels and  
> demonstrate team and firm bench strength; and 2) Involve multi- 
> generational business development and client teams over the long- 
> term for service delivery and succession planning.
>
> Moderator
> Phyllis Weiss Haserot, President, Practice Development Counsel
>
> Panelists
> Harry Trueheart, Chairman of Nixon Peabody, Chair-elect of TerraLex
> Linda Gadsby, Vice President and Deputy General Counsel, Scholastic,  
> Inc
> Benson Cohen, Corporate Associate at Sidley Austin
>
> Click HERE to register!
>
> Attend this webcast to learn:
> The assets each generation brings to the table
> How multi-generational client teams win business and foster enduring  
> client relationships
> Tips for communicating and working with clients of a different  
> generation
> How to position your firm for the inevitable succession planning and  
> client transitioning to keep them in the fold
> Who should attend:
> Client team leaders, partners, associates, marketing directors and  
> chief marketing officers, marketing business development chairs,  
> management committee members
>
> A not-to-be-missed opportunity to prepare to maintain and grow  
> sustainable business:
> Hear from a multi-generational panel of outside and inside counsel.
> Get the client's view on the multi-generational advantage.
> An opportunity for multi-generational client retention and business  
> development.
> Tie succession planning to client retention and business development.
> Click HERE to register!

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