[Fredslist] Fw: Expert Witness Marketing - Expert Witness Reports - Details Matter

[Gerald Goldhaber]

FYI.   Gerry

Gerald M. Goldhaber, Ph.D.
President and CEO
GRA, LLC
800 6th Avenue, Suite 26G
New York, NY 10001
(212)379-6661 (O)
(917)279-2303 (Cell)
www.goldhaber.com



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Subject: Expert Witness Marketing - Expert Witness Reports - Details Matter

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Expert Witness Reports - Details Matter
A few months ago we discussed expert reports and their importance as a marketing tool (an available example of your expertise and work).  I'm sharing one of the responses we received: 


Don't forget to mention spelling. 
>
>I saw an attorney totally destroy an expert over a single misspelled word!
>
>Actually, it was beautiful to watch - since it wasn't me. This attorney knew
>
>damn well what the misspelled word was. Instead he asked me, what "XXX" meant.
>
>As I started to explain, the other expert kept interrupting to correct the
>
>spelling and this attorney kept apologizing to me for the interruption. By the
>
>time that attorney got through, the poor expert had been censured by the judge,
>
>after admitting his report "was mistaken with error."
>
>
Details matter!
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