RE: [Fredslist] You missed a great SOLO meeting.

[katalin]

Thank you Anna for clarifying branding for us and thank you Gil
for all your important notes to recapture Anna's presentation. 

 

I have learned a lot and met some really nice professionals at
SOLO yesterday. 

 

Riding the circuit is another way of harvesting the powers of
Gotham. 

 

Katalin Goencz CIC
MedBillsAssist  a division of O&K Consulting
Phone: 203-569-7610 
Fax: 203.973.0367
katalin at medbillsassist.com

http://www.medbillsassist.com/

 

From: fredslist-bounces at gothamnetworking.com
[mailto:fredslist-bounces at gothamnetworking.com] On Behalf Of Gil
Effron
Sent: Tuesday, April 21, 2009 8:09 AM
To: fredslist at gothamnetworking.com
Subject: [Fredslist] You missed a great SOLO meeting.

 

Gotham, you missed a great SOLO meeting yesterday. and an
outstanding presentation by our special guest Anna Lieber,
founder and president of Lieber Brewster.

 

Anna spoke about branding -- one of her primary areas of
marketing expertise. She explained that a brand is a vital part
of marketing and that our marketing should continuously express
our brand. 

 

She pointed out that a brand is not a logo. and it's not
something you say about yourself. It's what others see in you and
say about you: your "promise" that expresses ideas such as
reliable, trustworthy, and integrity -- but without saying those
words.  

 

Anna went on to explain that in developing a brand, you should
ask yourself "who am I, and why should people care?" The goal is
to be seen by your market as extremely special or unique. Then,
once you have your brand, express it with clarity and consistency
everywhere -- within all of your marketing and general
communications. 

 

According to Anna, with a brand -- as well as with your overall
marketing -- reaching out to a narrow market segment is far
better than trying to be all things to all people. "The more
targeted you can be, the more effective your marketing, the
greater your brand will be understood, accepted, and
appreciated," Anna said.  

 

Often, business owners are too close to their businesses to
create their own brand. That's why Anna recommends it's wise to
seek the assistance of a branding professional. 

 

Anna, thanks for joining us. and thanks especially for clarifying
so many of the fine points of branding. 

 

========================= 

Don't miss the next Gotham SOLO. on Monday, June 15. Our guest
speakers and their topic are equally as timely and relevant as
Anna's. Watch Fred's List for additional information.  

 

Gotham SOLO is open to all business owners or professionals who
work without employees (or very few employees). 

 

 

 

Gil Effron

Strategies For Growth

305 Madison Avenue, Suite 449

New York, NY 10165

 

gil at strategiesforgrowth.net

800-226-2428 or 347-920-3272

Mobile: 914-414-9245

 

Don't Just WATCH THE GAP, Eliminate It!

 

www.linkedin.com/in/gileffron

 

 

 






 

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