[Fredslist] PROMO: “The Economic Crisis - Threat or Opportunity for Professional Services Firms?”

[Paul Gladen]

Dear Gotham

If you are with a Law Firm, CPA Firm or Consulting Firm:

   1. How are your clients and your firm being impacted by the economic
   crisis?
   2. Is your firm positioned to capitalize on the opportunities that the
   current economic and financial markets turmoil has created for professional
   services firms?
   3. Do you know what other leading professional services firms are doing
   to respond?
   4. Are you under pressure to cut marketing or are you looking to refocus
   your marketing investments?
   5. In a marketplace characterized by uncertainty and lack of reliable
   information how are you making decisions about where and how to serve your
   clients and differentiate from your competition?



To help you answer these questions, Muzeview is pleased to
announce<http://www.muzeview.com/?page=mediareleases>the publication
of its latest research report "The Economic Crisis - Threat
or Opportunity for Professional Services Firms?"

The report provides an analysis of the marketing communications and thought
leadership outputs of 120 leading law, accounting and consulting firms in
the six week period from Sept 1 to October 10.  The report also details a
nine-step process that professional services firms should follow to ensure
they minimize the downside threat and capitalize on opportunities to help
clients.

Key findings from the report include:

   - Firm activity related to the economic crisis increased eight-fold from
   the first week of September to the second week of October
   - Law firms were dominant, accounting for almost 50% of the output
   - PricewaterhouseCoopers, Mayer Brown and Gibson, Dunn & Thatcher were
   the most prolific producers of economic crisis-related material
   - While financial services was the industry most frequently addressed,
   accounting for 32% of outputs, firms are beginning to explore the
   implications of frozen credit and recessionary outlook for other industries
   - Numerous advisory opportunities are being created by the economic
   crisis and the government's response in areas such as regulation,
   litigation, strategy, M&A and workforce issues.

The report includes the following analysis and charts:

   - Summary of the key hot topics
   - Identification of eight emerging opportunity areas
   - Identification of the top firms by output
   - Analysis of marketing outputs by firm type
   - Analysis of marketing outputs by industry
   - Analysis of marketing outputs by format (e.g. articles, briefing
   papers, speaking engagements)
   - Analysis of the focus areas for the top twelve firms
   - Identification of the top professionals featured in economic crisis
   outputs
   - Marketing output levels by week
   - The top ten business topics related to the economic crisis
   - Listing of the 245 marketing outputs produced by the monitored firms in
   September 2008

*Benefits of this Report to your Firm*

Identify Market Opportunities:

   - To focus on new or growing revenue streams.
   - To respond to market and competitor action that could threaten existing
   revenue streams.
   - To differentiate the marketing of your firm's capabilities from
   competitors, thus increasing your lead generation and lead conversion rates
   (and potentially enabling premium pricing).

Focus Marketing and Practice Development Spending:

   - On areas that have increased revenue potential.
   - On activities that can differentiate you from competitors.
   - On activities that address clients' real issues and needs.

If you are interested in purchasing the report or would like to learn more
please contact Paul Gladen at 212-665-0797 or via e-mail: paul at muzeview.com.


We can also provide customized research and subscriptions to our
PracticeView™ service to provide you with additional timely and focused
analysis of this rapidly changing situation.

-- 
Paul Gladen
President, Muzeview

Office: +1 212 665 0797
Cell: +1 406 396 3534
e-mail: paul at muzeview.com

www.muzeview.com
Market & Competitive Intelligence for Professional Services Firms

Read The Big Sky View blog www.thebigskyview.com
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