[Fredslist] [Promo] Andrea Nierenberg's Tip of the Month for May

Fri May 16 08:33:25 EDT 2008

Hi Gotham

I wanted to share my May Tip of the Month with you.

Thanks
Andrea

Andrea R. Nierenberg
The Nierenberg Group, Inc. 
420 East 51st Street            
New York, NY 10022 
www.selfmarketing.com < http://www.selfmarketing.com> 
(212) 980-0930  
andrean at selfmarketing.com < mailto:andrean at selfmarketing.com> 
Click Here to Visit Our BLOG  http://thenierenblog.typepad.com
<http://thenierenblog.typepad.com/>  

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If you have trouble reading this e-mail, go to
http://www.selfmarketing.com/tip.html
<http://www.selfmarketing.com/tip.html>  

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THE NIERENBERG GROUP
Tip of the Month 
May 2008 
What's Happening on THE NIERENBLOG today? Click Here to Find out!
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"Challenges are what make life interesting; 
overcoming them is what makes life meaningful.
-Joshua J. Marine" 

Knowing your "customer", client, "ambassador to your business", sphere
of influence, prospect or friend -is key to continual networking and
relationship building.

It is a continual process and much of it is common sense with focused
attention. 
Here are three stories I heard recently that will make you smile or
smirk in disbelief.

*A organization was pitching UPS for their business and "fed exed" over
the materials...

*A group was trying to sell SONY and showed up for their meetings with
Dell computers...

*A team was sitting down to meet with people from Visa and when asked to
open their wallets, everyone had credit cards from the competition....

You might say-how can this be? Believe me, one cannot make this up.
Carelessness and not paying attention to close detail can make or break
us. 
We can have the most amazing presentation; the most polished presenters
and the "state of the art" materials-yet if we forget whom we are
talking with, everything else is lost.

Here are topics that I learn about my "network" as we build the
relationship over time and it takes time... Go through your database of
connections and relationships and see how and where you can build. It is
a continual process. First-make sure you make it to this point by not
making the above mistakes!

Your Client Personal Profile 
*         Name, Contact information, 
*         When you have searched their name and organization-what comes
up and what did you learn? (continually update) 
*         Create a "google alert" for them-so you are always up to date 
*         Birthday    
*         Hobbies/Interests 
*         Favorite foods/restaurants 
*         Vacation interests 
*         Spouse name 
*         Kids 
*         Pets 
*         Preferred method of communication 
*         College or grad school 
*         Special holidays 
*         Job promotions/moves 
*         Who you refer to them 
*         Who they refer you to 
*         How you met 
*         Likes 
*         Dislikes 
*         Prior Job 
*         Anniversary of doing business together 
*         Professional Organizations 
*         Assistant's name 
*         Know what "motivates" them 
*         The advice and information they have given you 
*         How you have handled any problems that have arisen with their
account 
*         What they said when you ask them: "Why do you work with me?" 
Look for my new book:  Savvy Networking: 118 Fast and Effective Tips for
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fCzgjBDWxg==>  Business Success! 
All the best!
       <http://www.selfmarketing.com/images/andreasig.jpg> 
P.S. Feel free to contact me at andrean at selfmarketing.com or visit my
website at www.
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The Nierenberg Group | 420 E. 51st Street | Suite 12 D | New York | NY |
10022 

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