[Fredslist] Fw: [Expert Communications] Develop Credibility (and Clients) Through Speaking

Mon Jul 21 11:49:47 EDT 2008

FYI.  Gerry

 Gerald M. Goldhaber, Ph.D.
President and CEO
GRA, LLC
800 6th Avenue, Suite 26G
New York, NY 10001
(212)379-6661 (O)
(917)279-2303 (Cell)
www.goldhaber.com

----- Forwarded Message ----
From: Expert Communications <expertcomm at earthlink.net>
To: geraldgoldhaber at yahoo.com
Sent: Monday, July 21, 2008 3:40:59 AM
Subject: [Expert Communications] Develop Credibility (and Clients) Through Speaking

        Develop Credibility (and Clients) Through Speaking

a)   Trade or Professional Meetings

Presenting yourself and your ideas before a professional group can raise
your professional stature in the same way as writing. If your topic is
not related to litigation, include in your remarks that you engage in
litigation support as a part of your services. You never know who in
your audience could be a prospective client or a referral source.

b)  Expert Witness Conference

Offer to speak at a conference of experts on a topic of general interest
to all experts or on a topic in your field. The better known and
respected by your peers you become, the more chances you have of being
referred by a person you might not have even met personally.

c)  Attorney CLE Classes

Ask attorneys what information from experts would help them with their
cases, and prepare a presentation. Ask your local and state bar
associations for their policy on non-attorney speakers for Continuing
Legal Education and approval procedures for your presentation. For their
speaking policy, you may be referred to the chairperson of the attorney
section related to your expertise.

If you are not furnished a list of attendees, create a reason to collect
their business cards.  For example, you could offer to send a copy of
your presentation or an article you mention in your presentation.

If you obtain permission to speak to a group of attorneys at a firm that
specializes in your area in your area of expertise, they may apply for
the CLE accreditation. Even so, you will want to already be familiar
with the CLE requirement forms so your presentation will be in the
proper format to facilitate accreditation.

d)  Public (Community) Events

Litigation is one of the so-called “sexy subjects,”  and most people
find it fascinating. Clubs, lodges and associations are continually
recruiting speakers for their meetings. Volunteer to speak, and ask if
they would like to hear about your experience with lawyers and the
courts (the parts you can share).

If you speak at a community event on a non-legal topic, mention that
part of your work is litigation-related. Thoroughly identify yourself
and list your contact information on your handouts at a speaking event,
and have plenty of your business cards on hand.

When presenting at community events, speak in layman’s language, and be
entertaining; remember that no one is as interested in your subject as
you are. And practice. Appearing effortless takes a lot of effort!

**Caution**
All of your writing and speaking is discoverable and can be cussed and
discussed with you in deposition and in court. Be careful. Be
consistent. Investigate, verify and cross-examine your facts. Proofread,
proofread, and proofread again.

-- Rosalie

(Rosalie Hamilton is the Expert's Expert on Marketing. She is a
consultant, coach, outsourced marketing provider and the author of *The
Expert Witness Marketing Book* http://www.expertcommunications.com)
-----------------------------------------------------------
Note from Meredith:

Many people (myself included) absolutely panic at the thought of
speaking in public. One way to get past that fear is to realize that the
audience does not know how nervous you are – research shows they don’t
notice. Watching really good speakers is also helpful – note what they
do, how they say things, what they do with their hands, and their facial
expressions. I recently discovered a great website http://www.ted.com,
“Inspired Talks by the world’s greatest thinkers and doers,” where you
can watch people like Tony Robbins, Malcolm Gladwell, Richard Branson,
and many more, delivering powerful and effective speeches – nothing like
learning from the best!

Best of success to you – Meredith
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Expert Communications
Expert Witness Marketing & Training
140 Island Way, #288, Clearwater, FL 33767
Tel 727-467-0700 Fax 727-467-0800
meredith at expertcommunications.com

*Expert Communications* - We provide expert witness training tools and
coaching, and create marketing plans, materials and websites for expert
witnesses.

Find additional articles and resources for experts at
http://www.expertcommunications.com 

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