[Fredslist] Linked - In....I don't get it (corrected version)

Judy Mines jmines at rvminc.com
Fri Feb 29 12:10:04 EST 2008


This might help with peoples questions about linked in, I received this today.
This article was written by Nancy Fox.

Best
Judy

Leveraging Linked-In:

5 Ways to Use Linked-In
To Grow Your Practice or Business

In March, Law Practice Magazine will be featuring my article on leveraging your online opportunities, as part of their regular "5 Things to Grow Your Business" series. Below, I drill down specifically on using Linked-In because it is a hot property and people are using it more and more. I don't want my professional service readers left behind in cyber-dust.
1. Do a search for people in targeted fields, positions, i.e. key decision makers. Ask them to join your network. You may have to dig around for their email addresses. If nothing else, you will gain some additional information about these decision makers simply from their profiles. Ask them about their business, learn what's happening in their companies, where they network, what publications or websites they read.

2. Develop a targeted group of contacts in your field and start connecting each other. Help others expand each of THEIR networks.

3. Invite people in your network to ask others in their networks to an on-line networking "event" or discussion group. Better yet, use this to invite them to a free teleclass or webinar that you lead. No need to be invited to speak somewhere. You can be your own speaker's bureau.

4. Increase your "list" and send out a monthly tip sheet in your area of specialty just for your  Linked-In contacts. They can then send it to their friends.

5. Look through the people in your contacts' networks. Select 3-5 people each month you believe would be good to know and request an introduction from your contacts. Your network will grow exponentially and virally. Do the same for them.

Linked-In isn't perfect, but it does provide lots of opportunities, many of them untapped. It takes a bit of thought, and little time to get used to the process.

It took me a couple of years to "get" the power of these connections. Once you get into it, you will be surprised how many F*R*E*E business development chips you've been leaving on the table.


Nancy Fox is President of Fox Coaching Associates, a coaching and training firm specializing in assisting professionals and business owners nationwide "make rain without the pain."  She has worked with hundreds of legal and other professionals in leveraging contacts, building successful relationships in business, and making lots of rain.





Judy Mines

jmines at rvminc.com

RVM Inc

eDiscovery and Litigation Support Specialists

75 Broad Street 5th floor

New York, NY 10004

Phone (212) 693-1525

Fax (212) 693-0166

Cell (646) 436-0127

Website www.rvminc.com



-----Original Message-----
From: fredslist-bounces at gothamnetworking.com [mailto:fredslist-bounces at gothamnetworking.com] On Behalf Of Rand Brenner
Sent: Friday, February 29, 2008 9:59 AM
To: fredslist at gothamnetworking.com
Subject: [Fredslist] Linked - In....I don't get it (corrected version)



 Before the last (correction) Marketing & Communications Meeting, we we're

discussing networking and the topic of using linked-in came up...with the

ususal question...."what is this linked-in.. I keep getting invites, but

don't understand it".



Fred was on hand for that meeting, and of course in his infinite wisdom

suggested I drop a note...maybe what we need is a gathering of the linked-in

challenged to discuss this very question.



Rand Brenner

Brenner & Associates

Tel:  (800) 204-6584

Fax: (646) 530-8648

Cel: (646) 361-0191

rbrenner at brennerassociates.net

www.brennerassociates.net











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