[Fredslist] need help with marketing, here is the answer!

[howard at hwbinsurance.com]

Lisa W. Eig
   
    7 Eagles Notch Drive                                                                                                    201.871.0932 
  Englewood, New Jersey  07631                                                          Lisa_eig at yahoo.com

      
   Results driven knowledgeable professional with extensive experience in product
   management, marketing, strategic planning, and operations management. Proven experience in brand strategy development/ implementation, new product introductions, product positioning, market research and multi-cultural communications.
   
     CAREER HIGHLIGHTS   
  MERCEDES-BENZ USA, LLC  Montvale, NJ                                          1989- October 2006
   
  Specialist, After-Sales Dealer Business Development                                                     2003 - 2006
  ·            Expanded After-Sales business through development of strategic marketing programs 
  ·            Implemented customer service process definitions and performance measurements, which provided direction that enhanced customer satisfaction. Created and executed customer satisfaction action plans
  ·            Collaborated with MBUSA field colleagues to ensure effective dissemination of plan content to dealership service personnel. Assessed competitive After-Sales market environment
  ·            Defined process implementation tools that provide MBUSA Dealers with customer focused achievement of goals and targets and also yielded effective cost optimization
   
  Assistant Product Manager, E-Class                                                                            1996 - 2003
  ·         Created strategic marketing plans that assessed product positioning, communications strategy, competitive environment and buyer profiles
  ·         Interfaced with German counterparts to coordinate U.S. product requirements within the context of DaimlerChrysler worldwide production capabilities
  ·         Assisted international marketing team in the development of future product variants
  ·         Instrumental in development of semi-annual $11 million product launch meetings that introduced new MB vehicles to journalists, retailers and MBUSA employee population
  ·         Developed presentation materials, teleprompt scripts and overall show coordination with the production vendor
   
                                                                                                                                           
   Assistant Product Manager, C-Class                                                                           1994 - 1996
  ·            Developed of comprehensive strategic marketing plans for the C-Class product line
  ·            Established objectives and researched the development of future product variants
  ·            Analyzed short and long-term outlook to ensure product competitiveness throughout the lifecycle
  ·            Developed product launch strategy and positioning for C-Class models
  ·            Coordinated all activities and responsibilities related to this product launch
  ·            Six-month assignment at worldwide headquarters in Stuttgart, Germany: focused on integrating U.S. requirements into future C-Class product lines.  Enhanced U.S./German Product Management work relationships while gaining a broad prospective on international strategy
   
   

   
   
   
       Lisa W. Eig                                                                                                                          Page 2
   
                                                                                                                                           
  Marketing Research Analyst                                                                                        1989 - 1994
  ·            Applied survey research methods and conferred with vendors for the optimal resources needed to enhance MB’s position in the marketplace
  ·            Provided direction and made decisions during research investigations preformed by vendor services 
  ·            Monitored focus group research and presented findings
  ·            Created a monthly assessment of automotive and economic developments with detailed analytical commentary of the dynamics within the luxury car market
  ·            Published a report monthly for both U.S. and German management
  ·            Responsible for market segmentation forecasts and analysis
  ·            Aided in the construction of a metro market economic and luxury vehicle forecasting report to measure MB’s performance and areas of future market potential
  ·            Prepared short and mid-range business plan commentary with recommendations for long-term economic and automotive activity and provided a strategic assessment and prepared management presentations of MBUSA’s competitive situation
   
   
   
  IMS America, Wayne, NJ                                                                                            1983 - 1989
  Marketing Analyst
  ·            Engaged in data analyses of over-the-counter and prescription products
  ·            Developed reporting procedures for tracking of new pharmaceutical products
  ·            Assisted in implementation of a weekly on-line (previously monthly) reporting system
   
  Data Quality Assurance Analyst
  ·            Served as a liaison between drug manufacturers and the wholesale warehouse companies
  ·            Resolved data problems, forecasting sales of new products and tracing product growth
  ·            Maintained IMS product database
   
        EDUCATION   
  New York University Graduate School of Arts & Science, New York, NY              
  Statistics, Research Methodology and Consumer Behavior
   
  Kean College, Union, NJ                   
  Bachelor of Arts in Sociology/Psychology, Magna Cum Laude
   
   
   
   


Howard W. Bersch
tel.  201-567-3236
fax.  201-567-6210
email.  howard at hwbinsurance.com
website.www.hwbinsurance.com
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