[Fredslist] The Enterprise Report Luncheon

[Susan Sommers 877-4963 (212)]

LUNCH WITH ROBERT LEVIN, FOUNDER OF THE NEW YORK ENTERPRISE REPORT

							By Susan Sommers


What are the best days for sending out an email newsletter? Tuesdays, 
Wednesdays or Thursdays, says Robert Levin, the guest speaker at Gotham 
Networking’s January 18th luncheon, held at the Friar’s Club. And, as 
founder of The New York Enterprise Report—a monthly publication and 
website he started in 2003, offering new and tried-and-true business 
advice designed to help small and midsize businesses in the NY metro 
area grow –Levin should know. His tip-filled talk echoed the “how-to” 
format of The Report’s features, which are all written by recognized 
business experts. In a scant hour, Levin discussed best practices in 
e-mail newsletters and sales, Internet and event marketing.

For those of you who couldn’t attend this informative seminar, here’s a 
rundown of some of Levin’s suggestions by category:

♣	Sales. Go Negative: Try to talk a potential client out of your 
product or services with a comment like, “I don’t think this is right 
for you.” Often, the response will be positive. If it’s not, you’ll 
know that you don’t have to waste your time any longer pursuing this 
prospect.
♣	Advertising. It’s all about repetition and that can be expensive. Use 
advertising only you can afford it.
♣	Event Marketing. Don’t do events unless you have the manpower to 
manage them. When you do, capture data at events and make what you do 
all about the attendees. Ask questions, get business cards, take notes 
and enter information into a contact management system so it’s 
searchable.
♣	Email newsletters. Have subscribers opt in and make sure it’s easy 
for them to opt out.

For more in-depth information, visit Levin’s website. The good news is 
Gotham members located in New York, New Jersey or Connecticut can 
receive a complimentary subscription to The New York Enterprise Report 
by signing up at http://www.nyreport.com/gotham. Levin also invites 
anyone with a question about running his or her business to submit it 
to expert at nyreport.com. If your question is selected, your name, title, 
and company name will appear along with the answer from their experts, 
which is also a great way to get exposure.
 


Susan Sommers
Fashion and business comportment coach
DressZing
212-877-4963
susan at dresszing.com
sign up for e-tips at www.dresszing.com
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