[Fredslist] Free Event: ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands

[Adrian Miller]

I will be running the following event. If any Gotham members would 
like to attend please let me know. Thanks,
Adrian



A not-to-be missed event on Wed. 11/30 @5:30 - 8:30PM at:



Brand Experience Lab

520 Broadway (at Spring Street)



You MUST register in advance. Please email amiller at adrianmiller.com 
to register for this exciting evening.




The NYC and NJ Morris County Company of Friends are pleased to 
announce a special business Networking event with author Nick Wreden.



Nick, who now lives in Malaysia, will be discussing his new book 
ProfitBrand: How to Increase the Profitability, Accountability and 
Sustainability of Brands, which famed branding guru Philip Kotler 
called "the first truly global branding book."



Nick will discuss metrics-based branding, and how  marketing 
executives can develop the financial data to drive budgets and 
accountability.  Forget about "brand equity," "positioning," and 
"awareness."  Wreden will talk about specific formulas to calculate 
customer profitability, profitability-based segmentation, and 
measurement driven brand penetration and customer planning.



According to search firm Spencer Stewart, the average tenure of a 
Fortune 500 senior marketing executive is only 22 months. McKinsey & 
Co. says that up to 95% of products fail to become brands. Research 
firm Gartner Group reports that many large firms are looking 
seriously at folding the marketing department into other departments, 
such as sales.



Why is marketing struggling at the top levels, when branding is 
commonly acknowledged to be a strategic imperative?  One reason is a 
lack of financial measurement and accountability by marketing 
personnel.  Finance, HR, manufacturing and other numbers-driven 
departments are looking for contributions to the bottom line, and 
often the best marketing can do is "brand personality," "owning a 
word in someone's mind"  or similar fuzzy-wuzzy concepts from 20 
years ago.



If you are comfortable with conventional marketing wisdom about the 4 
P's and everything else you learned in Marketing 101, please stay 
home and watch TV.  If you want to make sure your job lasts more than 
22 months, come out to this special event and learn how to run your 
brands by the numbers.



Visit <http://www.fusionbranding.com/>http://www.fusionbranding.com 
and <http://fusionbrand.blogs.com/>http://fusionbrand.blogs.com/ to 
learn more about Nick and his branding & marketing orientation and 
books.

-- 
Adrian Miller Sales Training
Professional Sales Training & New Business Development Consulting
516-767-9288
amiller at adrianmiller.com

"What if we train them and they leave?  What if we don't train them 
and they stay?"
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